Segmentation methodology overview
Review our structured approach to audience segmentation, built around thorough data collection, analytical transparency, and consultative refinement for each client.
Meet our analytics team
Our team brings diverse skills in data science, business intelligence, and audience insights.
Caitlin Rivers
Lead Analyst
Focus areas
Caitlin oversees complex segmentation projects and ensures rigorous standards are met across all analytics work.
Core skills
Raj Patel
Senior Consultant
Focus areas
Raj leads methodological planning, focusing on robust analytical procedures and ensuring compliance with data regulations.
Core skills
Alice Smith
Reporting Specialist
Focus areas
Alice develops tailored segmentation reports and transforms findings into actionable business recommendations.
Core skills
Marcus Lee
Data Scientist
Focus areas
Marcus handles technical modelling, delves into large datasets, and maintains data quality for optimal segmentation accuracy.
Core skills
Our segmentation process
Every phase is designed for repeatability and transparency while adapting to evolving data landscapes.
Scoping and objectives definition
We start with a comprehensive consultation to identify your market priorities and unique segmentation needs, aligning analytics with real business objectives.
Clear target groups
Define and agree on audience types
Project outline
Document scope and deliverables
Data gathering and validation
Relevant first-party and third-party data is sourced, validated for accuracy, and checked for compliance with all applicable regulations, including privacy laws in Australia.
Secure data intake
All sources validated
Compliance review
Privacy safeguards applied
Analytical segmentation phase
Application of clustering algorithms, trend analysis, and persona development, leveraging both quantitative and qualitative insights to separate audiences effectively.
Segment profiles
Distinct clusters identified
Insights report
Practical applications shared
Consultative delivery and review
Key findings are presented with actionable recommendations. Stakeholders receive support to understand and apply segment insights, adjusting approaches as needed.
Stakeholder workshop
Align next steps
Integration support
Practical steps outlined
How we compare
Key segmentation features assessed